Why No.2 Co Chose Freckl: A More Considered Approach to 3PL and Fulfilment in Australia
- Freckl 3PL
- Feb 26
- 2 min read
Updated: Feb 28
About No.2
No.2 Co is an Australian lifestyle brand focused on rethinking everyday products through design and functionality.
Founded by Jess Ruhfus — a serial entrepreneur who built and exited a tech startup — the brand is best known for its post-flush perfume drops. These are designed to eliminate odours using essential oils, without relying on harsh chemical sprays.
Unlike traditional bathroom products, No.2 Co combines performance with elevated design — creating products that are both functional and visually appealing.
Why do design-led brands need a different type of 3PL?
Design-led brands (in fashion, beauty, and lifestyle) require more than just basic warehousing and shipping.
They typically need:
Consistent packing quality
Careful handling of products
Branded presentation and packaging
Accurate inventory management
A reliable customer experience
Traditional 3PL warehouses are often built for scale, not detail. This can lead to:
Inconsistent packing standards
Limited visibility over inventory
Higher error rates
A disconnect between brand and fulfilment
For brands like No.2 Co, fulfilment is part of the brand — not just a backend function.
What makes Freckl different from traditional 3PL providers?
Freckl is a boutique 3PL and fulfilment partner based in Australia, designed specifically for fashion, beauty, and lifestyle brands.
Instead of operating as a large, high-volume warehouse, Freckl focuses on smaller, more controlled environments with dedicated teams.
Key differences include:
1. Boutique warehouse model: Smaller warehouse environments allow for greater control, consistency, and attention to detail.
2. Dedicated teams: Each brand is supported by a team that understands their products, packaging, and standards. We are the only 3PL in Australia that hires full-time staff only.
3. Focus on presentation: Packing is treated as an extension of the brand experience, not just a task.
4. Transparent and scalable systems: Designed to support growing eCommerce brands with better visibility and predictability.
Why did No.2 choose Freckl as their 3PL partner?
No.2 Co chose Freckl because both businesses share a similar philosophy:
👉 Thoughtful design
👉 Attention to detail
👉 Focus on customer experience
For No.2, fulfilment needed to match the same level of care as the product itself.
Freckl’s approach — combining operational precision with brand awareness — makes it a strong fit for design-led brands.
What should brands look for in a 3PL partner in Australia?
If you are a fashion, beauty, or lifestyle brand looking for a 3PL in Australia, key things to consider include:
Does the 3PL understand your product category?
Can they maintain consistent packing quality?
Do they offer transparency in pricing and inventory?
Will they treat fulfilment as part of your brand experience?
Can they scale with your business as you grow?
Choosing the right 3PL partner can directly impact customer satisfaction, retention, and brand perception.
Work with Freckl
Freckl is a 3PL and fulfilment partner based in Australia, specialising in fashion, beauty, and lifestyle brands.
If you are looking for:
A fulfilment partner that understands brand experience
Scalable logistics for eCommerce growth
We’d love to connect.
Comments