Choosing the right third-party logistics (3PL) provider can significantly impact your eCommerce operations. A reliable fulfilment partner helps you manage inventory, process orders efficiently, and deliver a consistent customer experience. But selecting the wrong provider can lead to shipping delays, unexpected costs, and operational stress. Many brands focus on pricing or promises during the sales process, but the real indicators of a good 3PL usually appear before the contr

As e-commerce brands grow, managing logistics internally can become increasingly complex. Inventory storage, order fulfilment, staffing, and shipping operations require significant time, infrastructure, and resources. For fast-growing beauty brands, the challenge becomes even greater during seasonal sales periods, product launches, and promotional campaigns when order volumes surge dramatically. This case study explores how Freckl helped Outside Beauty & Skincare, an Australi