If you’ve ever worked with a third-party logistics provider (3PL), you’ve probably heard storage described in bins, shelves, or cubic meters. On paper, it sounds simple.In reality, for fashion and beauty brands, it’s often confusing, inefficient, and expensive. At Freckl , we built our storage system differently — because fashion brands don’t operate like traditional consumer goods. Here’s why the old model breaks… and what a fashion-first 3PL should look like. The Problem W