Freckl 3PL

Fashion brands selling to Australian customers have a choice to make about where their fulfilment happens. Some international brands attempt to fulfil Australian orders from a global warehouse — typically in the US, UK, or Europe. Some Australian brands consider global providers for their perceived scale and technology. In most cases, using a local Australian 3PL produces better outcomes for brands selling to Australian customers. This article compares the two approaches across the dimensions...

When ecommerce brands start looking for a 3PL in Australia, the focus is usually on rates, services, and platform integration. Contract terms tend to come second. This is a common mistake. The terms of your 3PL contract determine how much flexibility you have as your business changes, and how costly it is to leave if the service does not work out. This article explains what to look for in 3PL contract terms, what no lock-in actually means in practice, and why flexibility in your fulfilment...

If you have been researching third-party logistics in Australia, you will have come across the term boutique 3PL. It gets used loosely, but it refers to something specific: smaller logistics providers that offer more personalised, flexible service compared to the large national warehouse operators. For fashion and DTC ecommerce brands, boutique 3PL has become an increasingly popular alternative to committing to a large fulfilment contract. This article explains what boutique 3PL actually...