If you’ve ever worked with a third-party logistics provider (3PL), you’ve probably heard storage described in bins, shelves, or cubic meters. On paper, it sounds simple.In reality, for fashion and beauty brands, it’s often confusing, inefficient, and expensive. At Freckl , we built our storage system differently — because fashion brands don’t operate like traditional consumer goods. Here’s why the old model breaks… and what a fashion-first 3PL should look like. The Problem W

Choosing the right third-party logistics (3PL) provider can significantly impact your eCommerce operations. A reliable fulfilment partner helps you manage inventory, process orders efficiently, and deliver a consistent customer experience. But selecting the wrong provider can lead to shipping delays, unexpected costs, and operational stress. Many brands focus on pricing or promises during the sales process, but the real indicators of a good 3PL usually appear before the contr