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B2B Wholesale Fulfilment Australia

Wholesale orders are held to a different standard than a DTC parcel. Major retailers require specific carton labelling, ASNs, routing guide compliance and, in many cases, EDI integration before an order is even accepted at their dock. Getting this wrong is costly, chargebacks are issued and relationships with retail buyers are put at risk.

B2B wholesale fulfilment is provided across Australia for fashion and beauty brands that supply retailers, alongside their existing DTC channel, from a single warehouse.

Warehouse Teamwork

What B2B Wholesale Fulfilment Involves

  • Carton and pallet labelling built to each retailer's specific routing guide

  • EDI-compliant order processing where a retail account requires it

  • Advance Shipping Notices (ASNs) generated and sent ahead of delivery

  • Bulk picking and case-pack fulfilment, separate from single-unit DTC orders

  • Chargeback prevention through compliance checks before dispatch

EDI Compliance and Retailer Routing Guides

Retail buyers each work to their own set of rules, covering everything from carton weight limits to how a barcode is positioned on a label. These requirements are followed during the pack and label process, which reduces the risk of a shipment being refused or a chargeback being issued.

Wholesale and DTC Orders Managed Together

A brand does not need two separate warehouses to serve both retail accounts and its own online store. Wholesale and DTC fulfilment are run from the same inventory pool, which keeps stock levels accurate across both channels and removes the need to manually split inventory between systems.

Image by Jacques Dillies

Carton Labelling and Compliance Standards

  • Carton labels are matched against the specific retailer's format.

  • Case-pack quantities are confirmed against the purchase order.

  • ASN documentation is generated and sent to the retailer ahead of arrival.

  • Freight is booked in line with the retailer's required delivery window.

Trusted by leading fashion & e-commerce brands

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Fabric Drop

What our clients think...

Since we moved our 3PL over to Freckl six months ago, our experience has been nothing short of fantastic.

Andrew runs a tight ship at Freckl and this has allowed our small business to scale while still delighting our customers.

We ship both fragile as well as personalised products with each having specific packing requirements. These products have been consistently packed and shipped correctly by Freckl staff which has significantly reduced the number of customer services issues we need to resolve.

The inventory management system used by Freckl is a widespread leading system used by many 3PLs and this integrates fully into our Shopify.

Highly recommended.

Timothy Bligh

Founder of Ever Vessel

FAQs

Can a fashion 3PL handle wholesale and DTC orders?

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Wholesale and DTC orders are fulfilled from the same warehouse and inventory pool, which is managed so retail compliance requirements do not interfere with day-to-day online order dispatch.

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Can a 3PL handle wholesale orders?

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Wholesale orders are handled with case-pack picking, carton labelling and ASN generation, all built to match individual retailer routing guides.

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Can a 3PL handle B2B and DTC fulfilment?

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Both channels are supported from one facility, with separate workflows applied so wholesale compliance requirements and DTC speed expectations are both met.

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What happens if a carton is labelled incorrectly for a retailer?

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Compliance checks are carried out before dispatch specifically to catch labelling errors, since an incorrectly labelled carton can be rejected by a retailer's distribution centre and result in a chargeback.

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Concrete Wall

Ready to supercharge 
your fulfilment?

Get in touch today and start experiencing the new era of 3PL

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