The Best 3PLs in Australia: Which One Is Right for Your Business?

Choosing the best 3PL in Australia depends on what you sell and how your stock moves. A 3PL that’s perfect for pallet storage won’t suit a fashion or beauty brand that cares about presentation. Below we compare three options:

• Logisteed → strong for pallet-in/pallet-out and bulk storage.

• eStore Logistics → robotics and automation (but rigid for SKU-heavy brands).

• Freckl → the specialist fashion and beauty 3PL.

What is a 3PL and why does the right fit matter?

A third-party logistics provider (3PL) manages warehousing, inventory and fulfilment for brands. The “right” 3PL isn’t universal—it depends on whether you need pallet storage, automated robotics, or boutique eCommerce fulfilment with custom packaging. Choosing the wrong partner can mean paying for services you don’t need—or missing out on the support your business requires.

Logisteed — best for pallet storage & bulk goods

If your business is container unload → pallet storage → pallet dispatch, then Logisteed is a strong contender.

Why choose Logisteed:

• Global network with Australian warehousing.

• Reliable pallet handling, cross-docking, and freight integration.

• Ideal for wholesale, FMCG and general goods.

  
  

If you’re running a fashion or beauty e-commerce brand, Logisteed isn’t built for the unboxing experience or SKU complexity you need. That’s where Freckl comes in — keep reading below.

eStore Logistics — robotics & automation (with strict rules)

eStore Logistics is one of Australia’s largest robotics-driven fulfilment providers. Their model is built for speed and efficiency, but it comes with rigid requirements.

Drawbacks to consider:

• Packaging must be standardised — no tissue wrap, thank-you cards or custom touches. If presentation is part of your brand, robotics won’t allow it.

• Storage can be costly for SKU-heavy brands — robots require each SKU to be stored in a separate location, even if only a handful of units remain. For fashion or beauty brands with wide ranges of sizes, shades, or styles, this setup can make storage disproportionately expensive.

  
  

Best for: high-volume eCommerce brands with a tight product range and standardised packaging.

If your brand thrives on packaging, presentation, and a wide range of SKUs, eStore’s robotic model isn’t built for you. Freckl was created precisely to solve those challenges for fashion and beauty brands.

Freckl — specialist 3PL for fashion & beauty

Fashion and beauty brands need care, flexibility and brand-first fulfilment. That’s where Freckl shines.

• Category expertise: apparel, accessories, skincare and cosmetics.

• Custom packaging: tissue wrap, delicate handling, influencer kits and branded unboxings.

• Flexible workflows: pre-orders, returns, seasonal spikes.

• Founder-led team: built by fashion insiders who know how much presentation matters.

  
  

Best for: DTC fashion and beauty brands that want logistics to feel like part of their brand.

If you run a fashion or beauty brand, Freckl is the 3PL designed to protect your brand, elevate your unboxing, and keep customers coming back.

FAQ: Choosing a 3PL in Australia

What is the best 3PL in Australia for pallet storage?

For pallet-in / pallet-out and bulk freight, Logisteed is a dependable choice.

What is the best robotic fulfilment 3PL in Australia? eStore Logistics is strong for automation and robotics—but packaging must be standardised, and storage can get expensive for SKU-heavy brands.

What is the best 3PL in Australia for fashion & beauty e-commerce brands?

Freckl is purpose-built for fashion and beauty brands, offering customised packaging, SKU accuracy and founder-level care.

Ready to see how Freckl can transform your fulfilment? Get in touch now!