Scaling a Fashion Brand 70% Year-on-Year with Localised Fulfilment in Australia

Client: Ciovita (South Africa-based cycling apparel brand)

Challenge:Ciovita, a premium cycling apparel brand known for its technical performance gear, had built strong traction in South Africa and Europe. But entering the Australian market presented new challenges: high international shipping costs, slow delivery times, and the need to maintain premium customer experience from thousands of kilometres away. To make their Australian launch successful, they needed a 3PL that could provide fast, reliable, and brand-aligned fulfilment — with a Shopify-native approach.

Solution: Ciovita partnered with Freckl to streamline their expansion into Australia with a fully integrated logistics setup:

• We connected directly with their Shopify store for real-time order syncing.

• Fulfilment operations were set up in our Sydney-based warehouse, offering same-day dispatch for all orders received before 12pm AEST.

• We offered local customer support and liaised directly with AusPost to resolve any delivery issues in real time, ensuring a seamless and transparent delivery experience for Ciovita's customers.

• Branded packaging and precise SKU-level handling were used to preserve Ciovita’s high-end unboxing experience.

  
  

Result:

• Delivery time was reduced by 45% compared to international shipping from South Africa.

• Local fulfilment cut average per-order logistics costs by 38%.

• Ciovita gained a growing base of loyal customers in Australia, supported by fast, accurate, and brand-consistent logistics.

Reach out to us if you are an international brand expanding into Australia!

FAQs

1. How did localized fulfillment help a fashion brand scale 70% year-on-year in Sydney?

Localized fulfillment in Sydney allowed faster deliveries, reduced shipping costs, and improved customer satisfaction. This enabled the fashion brand to scale operations and handle increased demand efficiently, resulting in a 70% year-on-year growth with Freckl’s streamlined logistics support.

2. What logistics strategies helped a fashion brand grow in Sydney with Freckl’s services?

Freckl’s logistics strategies included Sydney-based warehousing, same-day dispatch, real-time inventory tracking, and returns management. These end-to-end logistics solutions helped the fashion brand scale efficiently and meet evolving customer expectations in the competitive Sydney fashion market.

3. How can Freckl assist fashion brands with localized fulfillment to drive growth in Sydney?

Freckl supports fashion brands through localized fulfillment by offering Sydney-based storage, fast delivery, and seamless order management. This enables scalable growth, better customer experience, and lower operational costs for fashion businesses targeting the Sydney market.

4. What are the advantages of localized fulfillment for fashion brands in Sydney?

Localized fulfillment offers faster delivery times, reduced shipping expenses, and improved customer satisfaction. Fashion brands in Sydney can scale quickly, enhance brand loyalty, and gain a competitive edge by partnering with reliable local fulfillment providers like Freckl.

5. How did Freckl’s 3PL services help a fashion brand expand in the Sydney market?

Freckl’s 3PL services, including warehousing, order fulfillment, and reverse logistics in Sydney, allowed a fashion brand to optimize supply chain efficiency, reduce delivery time, and focus on marketing—driving strong market expansion and customer retention.